It’s a simple question that has endured 30 years, and it’s seemingly at the center of Pokemon’s year-long celebration of its 30th anniversary — “What’s your favorite?”
As had been partially leaked two days ago, The Pokemon Company and several celebrities teamed up for a unique advertisement that aired during this year’s Super Bowl championship between the Seattle Seahawks and New England Patriots.
The minute-long advertisement featured multiple celebrities describing in detail their favorite Pokemon before the various creatures joined them on screen in a montage of images.
The celebrites featured and their favorite Pokemon are as follows:
- Jisoo, Eevee
- Lamine Yamal, Zygarde
- Charles Leclerc, Arcanine
- Young Miko, Gengar
- Lady Gaga, Jigglypuff
- Maitreyi Ramakrishnan, Luxray
- Trevor Noah, Psyduck
Beyond having the celebrites describe why each specific Pokemon was their favorite, Lady Gaga performed a rendition of Jigglypuff’s own song.
“No matter who you are, everyone has a favorite Pokémon. What’s Your Favorite?” the advertisement’s tagline read.
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In addition to the ad, the official 30th anniversary website for Pokemon has also launched online. The launch follows the unveiling of an official logo, starring none other than Pikachu, as well as several merchandise activations, all in celebration of the franchise’s major milestone.
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The website, which is simply 30.pokemon.com/en-us, continues the question of “What’s your favorite?” behind a backdrop of hundreds of different Pokemon from across the many generations that have come to define the franchise.
To further participate, fans are encouraged to download Pokemon Go, or if they’re already a user, to then hover toward the “What’s your favorite?” in-game tab where over 1,000 Pokemon are available to have a snapshot of you and them taken.
The official website notes that you do not need a Pokemon Go account or log-in to participate. Simply having the app will allow you to showcase your favorite Pokemon.
Unfortunately, if you sat through nearly three quarters of a football game, plus an extended halftime show, hoping to see Gen 10 or a shadowdrop of the long-requested ports of classic games, you’re out of luck.
For now, this appears to be the main focal point of this weekend’s Super Bowl campaign. However, you won’t have to wait long for the next steps, as Pokemon Presents is on the horizon, with a leaked date of February 27.
By then, we should, hopefully, get a better idea of what to expect over the next 10 months. Until then, what’s your favorite Pokemon? For me, it’s Gengar, so seeing him in the live-action ad was worth waiting for.
- Release Date
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1997 – 2023
- Network
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TV Tokyo, TV Osaka, TV Aichi, TVh, TVQ, TSC
- Directors
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Shigeru Omachi, Koji Ogawa, Fumihiro Ueno, Hideki Hiroshima, Maki Kodaira, Makoto Ooga, Ayumi Moriyama, Keitaro Motonaga, Shigeru Ueda, Fumihiro Yoshimura, Minoru Ohara, Yoshitaka Makino, Kiyoshi Egami, Makoto Sokuza, Bjarne Heuser, Naoki Murata, Kenichi Nishida, Tomoe Makino, Masahiko Watanabe, Hiroaki Takagi, Tazumi Mukaiyama, Ryohei Horiuchi, Yoshihiro Oda, Hiromichi Matano
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Rica Matsumoto
Satoshi (voice)
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Ikue Otani
Pikachu (voice)
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