Ouch: 1Password Raises Price By 33%. Check Out These Top-Rated Alternatives

Bad news for 1Password users: You’ll soon have to pay more for the password manager. 

On Tuesday, 1Password emailed customers to notify them that the annual subscription fee for individual plans will increase by about 33%, effective March 27. The price will rise from $35.88 per year to $47.88 per year. The 1Password family plan is also increasing from $59.88 per year to $71.88 per year, a 20% jump.

“The new price will take effect at your next renewal, provided it’s on or after March 27, 2026,” the email says. “Those occurring prior to March 27, 2026, will continue at the current pricing until your next renewal.” (1Password also offers monthly plans, but they currently start at $4.99 per month.)

PCMag-Recommended 1Password Alternatives

• $2.49 Per Month (50% Off 1 Year Pass Plus Plan) at
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1Password, which is owned by Canadian software provider AgileBits Inc., is justifying the price hike, saying that its “pricing has remained largely unchanged for many years, even as we’ve introduced powerful new capabilities like automatic saving and filling of logins and payment details, enhanced Watchtower alerts, faster device setup, AI-powered item naming, and expanded recovery options.”

Although some users are tolerating the price increase, others are already looking for alternatives. “Not sure if you deserve this raise guys,” tweeted one upset user. 

“They’ve added a lot of ‘functionality’ but I use none of it,” added another user.

In response to the backlash, 1Password told PCMag: “This update ensures we can continue investing in innovation, infrastructure, privacy, and world-class security to keep customers safe and make 1Password even more effortless to use.” AgileBits has also been talking about an IPO.

In our review, we found that 1Password is a well-designed and intuitive app that offers basic, reliable password management at a fair price. It doesn’t have a free version, only a 14-day trial, so we’ll have to see if budget-minded customers stick around. Fortunately, there are some free password managers, including Proton Pass and Bitwarden. 

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About Our Expert

Michael Kan

Senior Reporter

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Experience

I’ve been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I’m currently based in San Francisco, but previously spent over five years in China, covering the country’s technology sector.

Since 2020, I’ve covered the launch and explosive growth of SpaceX’s Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I’ve combed through FCC filings for the latest news and driven to remote corners of California to test Starlink’s cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. Earlier this year, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

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