As the gaming world continues to wait and see if Wildlight Entertainment, the studio that is behind Highguard, the live-service title that closed out last month’s presentation of The Game Awards, will break its radio silence, a new development surrounding the upcoming title has entered the fold.
Contrary to what most have been led to believe, Highguard reportedly did not pay for its spot at The Game Awards.
That bit of info comes via reporter Paul Tassi, who noted in a social media post, that it “was just the show putting it there.”
His comments were further echoed by insider Tom Henderson, who in a separate post, explained how advertisement disclaimers would go a long way in eliminating such beliefs.
Ahead of this year’s presentation, it was reported that the cost of running a 60-second advertisement at the 2025 show could reach $450,000. A three-minute trailer? Over $1 million.
That figure was up from a previous report related to Summer Game Fest, another Geoff Keighley-led production, where a one-minute trailer cost developers $250,000, one-and-a-half minutes cost $350,000, two minutes were $450,000 and two-and-a-half-minutes at $550,000.
It’s Good That No One Is Talking About Highguard
No news is good news.
Now that it is seemingly clear that the team didn’t cough up nearly $1 million for its 2:36-long trailer, it still remains to be seen when Highguard, which is due out on January 26, will break its silence.
Even With Silence, There’s Been No Indication That Highguard Will Miss Its Launch Date
As TheGamer wrote last week, ever since its “one more thing” reveal at The Game Awards, there’s been virtually nothing from Wildlight Entertainment regarding its upcoming title.
Its social media account, which was established in July and began posting following the reveal, has not had a new post since December 12. Its banner, however, still maintains that same January 26 release date.
At some point, based off a separate Henderson post, there was a Highguard event. Previews of any kind or further material has not come out.
Whether that’s all part of the marketing strategy — silence until release and let the whispers be the marketing — remains to be seen. In the interim, it is seemingly clear that its team did not choose to put it in the unenviable spot of being the final title revealed at The Game Awards.
- Released
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January 26, 2026
- Developer(s)
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Wildlight Entertainment
- Publisher(s)
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Wildlight Entertainment
- Multiplayer
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Online Multiplayer
- Cross-Platform Play
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Full
