Considering Starlink? SpaceX Adds Grok to Its Website to Answer Questions

Got a question about Starlink? Ask the new Grok-powered chatbot on Starlink.com.

The option to chat appears after you input an address to place an order. On the checkout page, the site will show a function labeled “Questions? Chat with us,” which will ask you to fill out a form with your name, email address, and phone number. SpaceX will then send an email with a link to start conversing with the Starlink chatbot, powered by Grok from Elon Musk’s xAI.

(Credit: Starlink.com)

The company already offers a “Help Center” for inquiries about the satellite internet service. Although comprehensive, the help center can be a little intimidating since it’s filled with over 100 customer support articles. In contrast, the chatbot might be more approachable to consumers with limited knowledge about satellite internet. 

(Credit: Starlink.com)

Just don’t expect it to answer questions outside of Starlink. Unlike the mainstream Grok, which operates like ChatGPT or Gemini, the Starlink chatbot will only answer questions about the satellite internet system. For example, it refused to tell a joke or talk about Musk.

SpaceX also offers a chatbot for existing customers in the app. It got a Grok update a few months ago, according to reports, and seems to be more full-featured than the sales-related Q&A offered to prospective subscribers. It can “perform hardware diagnostics, order hardware replacements, issue service credits, and provide advanced troubleshooting,” according to the company. 

(Credit: Starlink.com)

Last week, the company also sent out an online survey to ask people how they research questions they have about Starlink.

To talk with a human, SpaceX added a dedicated Starlink Sales phone number at +1 888 652 9819, following years of complaints over lackluster customer support. It now has over 9 million subscribers globally, so a robust customer service operation is more crucial than ever.

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About Our Expert

Michael Kan

Senior Reporter

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Experience

I’ve been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I’m currently based in San Francisco, but previously spent over five years in China, covering the country’s technology sector.

Since 2020, I’ve covered the launch and explosive growth of SpaceX’s Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I’ve combed through FCC filings for the latest news and driven to remote corners of California to test Starlink’s cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. Earlier this year, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I’m now following how President Trump’s tariffs will affect the industry. I’m always eager to learn more, so please jump in the comments with feedback and send me tips.

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