Copycat Gran Turismo Games Now Ripping Off PS5 Racer’s Marketing

Copycat Gran Turismo Games Now Ripping Off PS5 Racer’s Marketing

No, the YouTube thumbnail for the video you see above is not Gran Turismo 7.

It is actually for Project Motor Racing, but when it landed in my subscriptions box today, it absolutely fooled me. Did the lead image of this article fool you too? If it did, I suppose what developer Straight4 Studios is doing works.

This isn’t quite Gran Carismo levels of bad (now renamed to Grand Car Racing), but it’s obvious the game is trying to attract more eyeballs than usual based on the thumbnail and title. The composition of the cars in the thumbnail is a direct copy of what Polyphony Digital does for its monthly update videos, and then the car pack it’s promoting is even called GT Icons.

Here’s a comparison of how Polyphony Digital does it:

Project Motor Racing PS5 2

You could argue this is just a coincidence, but I doubt it is.

I’m not the only one fooled, either; the top comment on the YouTube video (by some distance) jokes about how they too thought this was a Gran Turismo 7 update. So, well done Project Motor Racing: you fooled us!

Project Motor Racing PS5 3

Autor

  • Sou criador do MdroidTech, especialista em tecnologia, aplicativos, jogos e tendências do mundo digital. Com anos de experiência testando dispositivos e softwares, compartilha análises, tutoriais e notícias para ajudar usuários a aproveitarem ao máximo seus aparelhos. Apaixonado por inovação, mantém o compromisso de entregar conteúdo original, confiável e fácil de entender