Sony seems to have secured a marketing deal for GTA 6, if a new Bloomberg article from journalist Jason Schreier is to be believed.
In an interview with Take-Two CEO Strauss Zelnick, the executive is quizzed on the decision to initially launch GTA 6 on just PS5 and Xbox Series X|S, assumedly leaving a PC version for later. According to Schreier, “Zelnick said the window of console exclusivity was not related to the company’s marketing deal with PlayStation maker Sony Group Corp”.
Marketing partnerships aren’t something that are traditionally announced by a company; you usually see them happen in the flesh as trailers promote a specific console at the end. However, given the importance of GTA 6’s release to the games industry as a whole, chatter surrounding its marketing plans has been far more prominent than any other game.
Rockstar has confirmed marketing will start in the summer ahead of a current release date of 19th November 2026.
