The next Fitbit is coming soon, with the brand teasing a new screenless device. Now, a leak has shared more details, including the wearable’s name.
In March, four-time NBA champion and Google performance advisor Steph Curry began sharing sponsored Instagram videos of an upcoming device as part of his partnership with Google’s fitness tech.
It shows the screenless device on his wrist, though research from Droid Life confirms Curry has been wearing it in public as far back as January. Curry didn’t share any specs or details about the device, aside from the design.
Now, 9to5Google has spoken to anonymous sources who say it will be called the Google Fitbit Air. This would mark the first time it has combined its Fitbit and Google branding in this way.
Previously, Google has kept the Pixel Watch name for its Wear OS smartwatches and used Fitbit for its more fitness-focused tech. Curry’s video ended with a Google logo, rather than Fitbit branding, which may be further evidence of the switch.
Sources speaking with 9to5Google say the Fitbit name won’t be used much in the software either, with the company rebranding Fitbit Premium to Google Health. It’s expected to include various new AI-powered health features using Gemini tech.
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The footage from Curry shows a design with a woven-fabric, gray-and-orange tracker without a screen. The size and shape look similar to what we’d expect from a Whoop tracker, which has become the go-to brand for distraction-free fitness-tracking tech.
Curry previously claimed Google’s tech was “a first of its kind in a way,” so it’ll be interesting to see how this differs from what Whoop does.
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